Introducing the limited edition Lib Tech Emma Peal, with artwork by Nick Russian. Lib only made 200 of these, and you won’t be able to find it anywhere online. It’s also signed by Nick! This is the type of thing that makes snowboarding awesome.

Boarding 4 Breast Cancer is a non-profit organization dedicated to raising awareness and educating people on breast cancer and its effects. Now in our 5th year, the Boardroom, Holiday Valley and B4BC are proud and excited to bring you get another weekend of awesome events. We all know someone effected by cancer; stay tuned for [...]

Protect your head!

The helmet might be the most important part of your snowsports outfit. Protect your brain! Helmets from Giro, Smith, Salomon and Bern will couple protection with style. Throw in a pair of Tune-Ups so you can listen to jams and you’ll be good to go!

Rentals!

Coming to Ellicottville and need ski and snowboard rentals? Come by The Boardroom and check out what we’ve got! The boys are geared up and ready to fit you in the best gear around.  Look for the rental room and the big green bench. From regular to high-performance, everyone can find something at Alpine Ski [...]

Merry Christmas!

From our family to yours, have an awesome holiday. Before you make a mad dash to the hill, take a minute to remember what Christmas and the holidays are all about: family, giving and cookies. Shamus and Chief want you to have a very safe and merry Christmas! Holiday Hours: Weds – Sunday (8 a.m. [...]

Welcome to the office.

If you need us, we’ll be at the office all day. Need some last minute gifts for Christmas? Stop by and see us. We’ve got everything from stocking stuffers to the big one under the tree. From GoPro cameras to socks to snowboards, we’ll be sure to help make your Christmas awesome!

‘Tis the Season!

For collaboration. For innovation. For fresh ideas. Introducing the Boardroom x New Era custom 9Fifty #shoplocal snapback. This is WNY love at its finest. Join the conversation on Twitter at #shoplocal. Only 70 left, so hurry in before they’re gone…